Product Configuration Solutions
Selling products online gives you access to a global marketplace but having the right backend systems in place is critical for success. Companies routinely use a variety of software to deliver a seamless sales experience, including PIM, PLM, ERP, CRM and eCommerce software. However, each distinct platform or software must be compatible with existing systems to ensure optimal functionality.
Adding a product configurator to your website or mobile app is an excellent way to increase online sales, engage users and facilitate product customization but it’s vital that your eCommerce product configuration tools are compatible with your sales infrastructure.
At CanvasLogic, we create custom eCommerce product configuration systems that are designed to integrate with your current and future sales systems. From major CRMs, like Salesforce and Zoho, to leading PIM software, such as Akeneo and SAP, we ensure that your eCommerce product configurator is perfectly integrated with your entire sales suite.
eCommerce Platform Integrations
If you’re selling products online, you may have your own custom eCommerce software powering your website or you may be using a dedicated eCommerce platform, like Magento or Woocommerce, to facilitate sales. Whatever option is right for your brand, we’ll ensure that your eCommerce product configurator is easily integrated with your preferred eCommerce system.
Integrated PIM eCommerce Configurator
Product information management (PIM) software is a must-have tool for eCommerce companies. Providing functionality to store, manage and update product information, PIM software can streamline operations and simplify data management.
While PIM software is a great addition to your sales infrastructure, it doesn’t have to be used in isolation. When you combine PIM functionality with eCommerce configuration tools, you can create a super-powered product management system that incorporates user-friendly customization tools and CPQ functionality too.
At CanvasLogic, our experienced developers can integrate custom eCommerce configuration tools with any PIM software to create a bespoke online sales infrastructure for your business.
CRM Sales Configurator Integrations
A customer relationship management (CRM) system gives you the opportunity to collate and analyze customer interactions. This helps you to build a database of customer interactions that can enhance your customer service and deliver more personalized marketing campaigns. However, the efficacy of your CRM system depends on the data you input, which is why our eCommerce configuration tools can be integrated with any CRM platform.
Whether you’re using a bespoke CRM system to manage your customer data or well-known customer relationship management software, our experienced developers will customize your eCommerce configurator to ensure data is automatically transferred from your online product configurator to your CRM system.
PLM Configurator Software
When you’re working with global supply chains, a product lifecycle management (PLM) platform allows you to manage products, documents and workflows efficiently. Of course, integrating PIM software with an eCommerce platform and product customizer minimizes the amount of manual data entry required and automates your sales and production management.
CanvasLogic product configuration software can be integrated with any PLM platform, so creating a bespoke IT infrastructure is simple and straightforward.
ERP eCommerce Product Configurator Integrations
Enterprise resource planning (ERP) software is used by large-scale businesses to manage day-to-day functions, including procurement, supply chain operations, logistics and manufacturing. Of course, every sale you process has an impact on these areas, which is why automated updates are essential.
By integrating your custom eCommerce product configurator with your existing ERP platform, you can ensure that data is automatically input into your ERP system and relevant business functions are initiated. With custom-built product configuration software from CanvasLogic, you can integrate 3D and AR configuration tools with any ERP platform.
Why Is eCommerce Product
Configuration Integration Important?
All of the tools and systems you use throughout your sales cycle should be integrated into one, holistic infrastructure, but it’s particularly important that your eCommerce product configurator works in conjunction with your sales tools. Here’s why:
A fully integrated eCommerce product configuration solution works optimally on all devices and delivers increased functionality to users. When compatibility with external software is assured, there are no latency issues to disrupt the user experience (UX) and no unwanted errors that could increase your bounce rate. Instead, users can modify products in real-time on your website, web shop or mobile app, access accurate product availability information and enjoy instant AR product visualizations.
eCommerce product customization tools can be an effective way to engage users and attract your target audience, but a custom eCommerce product and price configurator can be so much more than just an online gimmick. When your configuration tools are integrated with your sales systems, the functionality of your eCommerce product configurator is increased accordingly.
Users can submit orders via your online configurator, for example, with order details being sent directly to your sales platform. Similarly, customer information can be automatically added to your CRM system and your PIM, PLM or ERP software can be instantly updated with real-time product availability information.
This increased functionality streamlines the sales process, minimizes the amount of manual intervention required and ensures that your eCommerce product configurator becomes an integral and valuable part of your sales cycle.
As every business leader knows, it’s essential to capture as much data as possible to generate user, customer and target audience insights. From email addresses and telephone numbers to site visits and recent purchases, businesses should aim to collect data from every user.
When users modify products via an eCommerce product and pricing configurator, a significant amount of data can be collated. You can gain an insight into their product preferences via the customizations they make, for example, and submitted orders can provide essential contact and demographic data.
However, your eCommerce product configurator needs to be integrated with external software to ensure that this data is stored, processed and utilized effectively.
With the right integrations, this data can be automatically transferred to the relevant software and used to optimize sales and enhance personalized marketing activities, thus increasing your ROI and maximizing commercial performance.
Is CanvasLogic eCommerce Product
Configuration Software Integration-Ready?
Our custom eCommerce product customization solutions aren’t just integration-ready – they are fully integrated and ready to use!
Delivering turnkey software that provides instant functionality, our experienced team will handle every aspect of the integration process and ensure that your eCommerce product configurator provides optimal performance from the get-go.
One of the benefits of custom eCommerce product configuration software is that it’s created with your existing and future systems in mind.
This means that whatever software or platforms you’re using, we’ll design and develop product configuration solutions that are compatible with your infrastructure. Furthermore, we’ll discuss your growth plans and commercial objectives to deliver a future-proofed eCommerce product configuration software that evolves with your business.
With end-to-end integration, turnkey solutions and one-to-one support, CanvasLogic makes it easy to upgrade your existing sales infrastructure with custom eCommerce product configuration and visualization software.
Learn More with CanvasLogic
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