Configure and Visualize Customizable Products with Augmented Reality

Empower users, engage customers and increase sales with augmented reality eCommerce solutions.

AR product visualization takes customer journeys to the next level and elevates your brand. With state-of-the-art functionality, a seamless user experience (UX) and end-to-end integration, custom AR product configuration solutions can transform your business.

What is Augmented Reality (AR)?

Augmented reality (AR) allows users to view and experience digital objects in real-life settings, effectively bridging the gap between the digital world and reality. An AR shopping experience allows users to see exactly how a product will look in their own environment, using just their smartphone or tablet.

By giving users more control of their online experience and allowing them to visualize products in context, an augmented reality visualizer can boost engagement and increase sales.

How does AR Product Visualization work?

An AR product configurator enables users to ‘place’ items in their own environment, directly from your web shop, website or mobile app. If a user is browsing sofas on their cell phone, for example, they can select the product they’re interested in, point their phone to the relevant area and ‘see’ the sofa in their own home via your AR furniture app.

When it comes to the technical aspects of AR visualization, things get a little more complicated! Not all AR product configurators work in the same way, which means they don’t all deliver an optimal UX or enhanced functionality.

Due to this, it’s important to partner with the right AR app development company when you’re creating augmented reality solutions for your business.

To see CanvasLogic 3D & AR product configuration software in action, take a look at our work with leading kitchen and bathroom company, Top Shelf.

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Why choose CanvasLogic?

At CanvasLogic, we believe that 3D and AR product configuration tools should be available to every business and its customers. Of course, every company is different, which is why we create custom augmented reality apps for business. Designed and engineered to meet your needs, we build bespoke product configuration and visualization solutions that enhance your brand and streamline your sales processes.

To find out why our AR product visualization solutions are so popular, take a look at some of the benefits on offer:

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3D and AR functionality

Combining photorealistic 3D imagery and AR visualization, our configuration solutions provide users with the tools they need to customize, configure and visualize your products in situ. Personalizing the customer journey and engaging the user, incorporating an augmented reality store into your websites and apps gives customers the tools and inspiration they need to complete the sales cycle.


At CanvasLogic, we don’t simply create AR visualizers that excite your audience and engage users; we design bespoke AR apps for business. By working closely with our clients, we get to know your business and provide custom-built solutions that help you reach your commercial goals.

From B2C Shopify AR configurators and AR furniture apps to multi-language functionality and B2B component configuration tools, we deliver AR solutions that are built for you and your audience.

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We live in a fast-paced digital world and time is of the essence when you want to capture a user’s attention. To ensure seamless functionality and create an optimal UX, we store your digital assets on powerful GPUs and house your product catalog and pricing information in the cloud. This combination delivers super-fast speeds and facilitates real-time product configurations and AR visualizations that optimize customer journeys and maximize engagement.


Incorporating augmented reality for product visualization into your digital space should enhance your operations, as well as increasing sales. Our in-house team is on hand to undertake every aspect of software integration, so that you can focus on building your customer base.

From creating a seamless AR shopping experience to automating the sales process via AR eCommerce solutions and integrating CRM PIM and ERP systems, we’ll ensure that bespoke turnkey solutions streamline sales, simplify in-house processes and maximize efficiency.

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Whether you’re a ‘bricks and mortar’ operation or an online-only business, eCommerce gives you the opportunity to increase revenue and maximize profitability, providing you have the right tools at your disposal.

With our advanced visualization solutions, using AR in retail becomes simple and straightforward. From Magento AR functionality to SAP configuration solutions, we tailor your software to match your sales strategy and create an unrivalled AR shopping experience.


Order errors can account for a relatively high percentage of business costs, particularly when you’re selling ‘complex’ products. By enabling users to customize, configure and visualize products, you reduce the risk of order errors and, therefore, minimize returns and costs.

When customers or sales teams are configuring products, related goods or components can be suggested or automatically added to baskets. This ensures that critical elements of the end configurations aren’t overlooked, that accurate bills of materials are produced and makes error-free ordering and first-time right proposals a reality.

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Increasing automation can fast-track the sales cycle and reduce overheads, which means a custom-built AR product configurator is an effective way to maximize revenue. When customers can modify and order highly configurable products online via an AR store or app, without assistance from sales staff, it reduces the number of resources used and enables businesses to cut their costs.

Similarly, when using CanvasLogic in-store via portable or stationary POS systems, sales teams can utilize 3D and AR product visualization to close sales quickly, thus maximizing revenue and streamlining the sales process.

Cloud-based functionality

Native cloud functionality and flexible architecture ensures our solutions require minimal maintenance. With photorealistic renderings crunched out by powerful GPUs and digital pricing and product information stored in a rule-based engine via the cloud, updating your product range or modifying pricing data takes seconds.

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AR for product visualization is perfectly suited to mobile devices, which is why our augmented reality solutions are always mobile-ready. Facilitating ‘point-and-shoot’ functionality, our cross-platform AR visualization software enables customers to use any smartphone, tablet or mobile device to access your mobile AR visualizer.

In-store, online and in the field

No matter what channels you’re using, AR product visualization allows you to generate sales anywhere, at any time. From in-store 3D configurations to at-home AR products visualizations, users can customize products in an instant and purchase complex goods via a user-friendly UI.

A middle aged woman wearing blue jeans, white t-shirt and grey jacket carries a khaki green bag looking at two sofas in a retail store. She is standing in front of a white point-of-sale device and is poised to press the screen.
A young woman with long, dark hair and brown t-shirt is seen from behind. She is sat at a white counter. Over her shoulder, an open laptop is visible. On the screen, a 3D kitchen configuration is shown.


The business landscape is changing, and an increasing number of companies are serving broader target audiences. Whether you’re a B2B business that’s introducing D2C channels or a B2C company that wants to serve a B2B audience too, our bespoke AR product configuration tools enable you to do just that.

Your AR product configurator can be designed to display different pricing information depending on the user, which makes it easy to serve different target segments. Selling to end-users, distributors or wholesale customers gives you maximum flexibility and ensures you can generate new lines of revenue at any time.


If you want to find out how a custom AR product configurator can benefit your business or see our software in action, get in touch with the CanvasLogic team today.

Our innovative approach ensures every company can incorporate augmented reality into its growth strategy, so don’t miss out on the opportunity to elevate your customer journey and accelerate your digital transformation.

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