increase Sales with 3D Product Configuration and Visualization for eCOMMERCE

eCommerce gives businesses the opportunity to engage a global market, but you need the right tools in order to be successful. For highly customizable products, it’s essential to give users the opportunity to configure and visualize the end product and that’s just what the CanvasLogic 3D eCommerce Product Configurator does.

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What is the CanvasLogic eCommerce Product Configurator?

Functional across a range of channels, our eCommerce Visual Product Configurator combines photorealistic imagery with augmented reality (AR) to deliver a highly personalized user experience. When browsing or buying configurable products online, users can modify or customize items and orders and see the results with updated 3D-images and pricing for end products in real-time.

From kitchens and furniture to bathrooms and sanitaryware, the CanvasLogic eCommerce Product Configurator provides an easy-to-implement solution for businesses that want to take their customer experience to the next level.

To learn more, take a look at some of the exciting features our 3D Product Configurator and Visualization tool offers:

Product Visualization and Augmented Reality (AR)

When purchasing highly configurable products, it can be difficult for customers to envisage the end result, particularly if they’re buying online or via a point-of-sale (POS) system. As they are only able to view the product via a screen, it’s vital to enhance their digital experience as much as possible.

With CanvasLogic software, you can ensure that customers are able to visualize the end product with 3D photorealistic imagery. Real-time updates ensure that any changes a user makes to a configuration are visible immediately, which optimizes their experience and increases sales opportunities.

However, customers don’t simply want to see what a product configuration will look like; they want to know how it will look upon arrival. To see how our augmented reality (AR) functionality allows users to visualize configurable products in their own home, take a look at our eCommerce Product Configurator in action at Top Shelf.

As well as being a powerful 3D and AR configurator, CanvasLogic delivers a fun and exciting user experience (UX). Designed with usability in mind, our eCommerce Product Configurator features an intuitive user interface (UI) that transforms state-of-the-art technology into an easy-to-use digital platform.

Integration-Ready with Multiple eCommerce Solutions

When you’re choosing which tools to use to enhance customer journeys, it’s vital to select options which can be integrated with your existing systems. If you want to deliver a truly seamless and omnichannel customer experience, the CanvasLogic eCommerce Product Configurator is the tool you’re looking for.

As well as being easy to implement and entirely customizable, you can configure products for SAP Hybris Commerce Cloud, Magento, Shopware, Shopify, BigCommerce and many other eCommerce systems.

At CanvasLogic, we have more than 20 years of experience when it comes to implementing and migrating product master data. Using your existing inventory management system, we’ll transfer data to your new configuration engine and integrate the eCommerce Product Configurator into your preferred ERP system. Whether you’re using Microsoft Dynamics, PIM-Systems, SAP CX Platform or an alternative system, our team will ensure a seamless integration.

Customizable SaaS Platform

An online product configurator might be an essential way to elevate the customer journey, but that doesn’t mean it has to be complicated. At CanvasLogic, we understand that businesses need functionality that’s easy to implement and integrate, which is why our eCommerce Product Configurator is available as a customizable SaaS platform.

With rule-based design dependencies, configurations can be added and updated as your business evolves and your product catalog expands.


The number of mobile users across all demographics is increasing all the time, which means eCommerce sellers need to incorporate mobile usage into their digital sales strategy. As a mobile-ready SaaS platform, our interactive app configurator allows users to customize products and orders straight from a phone or tablet. With simple ‘point and shoot’ functionality, customers can see their configured products in situ via our state-of-the-art augmented reality feature.

Additionally, our mobile-ready product configurator software can be used on portable point-of-sale (POS) equipment as an in-store product configurator. If you sell in-store or face-to-face, as well as online, our 3D configurator can blend seamlessly from a digital space to a real-world environment.

Multi-Language Product Visualization

Being an online retailer allows you to sell in multiple regions or to engage with customers worldwide, which is why you need multi-language functionality. Whether you’re selling domestically, internationally or globally, the multi-language functionality of our augmented reality eCommerce Product Configurator ensures your website and web shop grow with your business.

Cloud-Based Functionality

At CanvasLogic, we’ve created a product configurator with simple implementation and native cloud functionality. Photorealistic renderings are held in secure GPUs, while visual configuration, pricing and product rules are hosted on cloud-native software.

This ensures companies can take a modular, API-first, rule-based approach to product configuration. If your company’s product range expands or you want to incorporate more configurations, it’s easy to update your custom rules accordingly.

Industry-Grade CPQ vs CanvasLogic

Retailers of highly customizable products often assume that they need an industry-grade configure, price and quotation (CPQ) tool to optimize customer journeys. However, CPQ software is typically difficult to implement and time-consuming to maintain.

Furthermore, CPQ software is predominantly used by sales personnel, not end-users. Due to this, CPQ platforms won’t provide photorealistic renderings, augmented reality (AR) functionality or real-time updates for end-customers online.

In contrast, the CanvasLogic eCommerce Product Configurator gives you the configuration logic of CPQ software with increased flexibility, enhanced 3D and AR visualizations and easier implementations and integrations. Additionally, CanvasLogic can be used by sales teams and end-users to maximize its impact.

From linking your product configuration software to your CRM to generating first-time right proposals on behalf of customers, our eCommerce Product Configurator provides the functionality you’re looking for, combined with a user-friendly, user-first experience.

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Why Choose the CanvasLogic eCommerce Product Configurator?

By optimizing the customer journey and providing a fun and engaging user experience (UX), our eCommerce Product Configurator gives businesses the opportunity to increase conversion rates and maximize revenue, but the benefits don’t stop there. To find out how CanvasLogic can enhance your operations and send sales soaring, take a look at some of the benefits associated with our eCommerce Product Configurator:

Error-free ordering

When purchasing highly customizable products, order errors negatively impact the customer’s experience and increase business costs. If orders are made and subsequently changed, staff are required to modify the order and potentially unpack goods and revise the inventory. Similarly, if goods are returned due to order errors, companies incur further costs and disruption.

With our eCommerce Product Configurator, however, businesses can benefit from error-free ordering. Automated product suggestions and photorealistic visualization of the customized product leave less room for error and provide an opportunity to boost sales and generate more revenue.

Sales automation

Instead of requiring sales teams to handle sales individually, companies can automate the sales process. Functioning as a sales configurator, our 3D and AR visualization tool allows customers to configure highly customizable products swiftly and easily. Furthermore, automated product suggestions and basket additions facilitate error-free ordering and increase customer value.

Integrating the eCommerce Product Configurator with your web shop or website and CRM bridges the gap and allows sales to be fully automated. With less reliance on sales staff, businesses can reduce overheads, shorten the sales cycle and increase conversions.

Reduced costs

In-house automation can significantly reduce company costs, which gives you the opportunity to boost revenue and generate higher profits. Cost-saving via first-time right proposals, error-free bills of materials and sales automation enables businesses to minimize costs while seeing their profits soar.

Personalized customer journey

In today’s digital marketplace, personalization is critical to success, particularly when users are purchasing highly customizable or custom-made products. Furthermore, a customer’s digital journey needs to be engaging and informative if you want to outperform your competitors.

With 3D photorealistic images and AR functionality, the eCommerce Product Configurator takes personalization to a new level. Giving users the opportunity to create, modify and update configurations in real-time and see products in their own environment, our innovative product configurator delivers a unique and personalized omnichannel experience to every customer.

Maximize Sales

Increasing sales is a key priority for every retailer. If you want to secure a larger share of the market and increase profitability, product visualization and configuration gives you the means to do so. With the potential to reduce costs, increase user engagement and boost order values, the CanvasLogic eCommerce Product Configurator can transform your operations, maximize sales and increase profitability.

Try the CanvasLogic eCOMMERCE Product Configurator now

To learn more about how the eCommerce Product Configurator can benefit your brand, talk to the CanvasLogic team today. With customizable options to suit all businesses, we’ll create a platform that meets your needs and grows with your company.

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