Configuration software development company, CanvasLogic, has teamed up with leading kitchen manufacturer, nobilia,to create a bespoke configuration platform. Designed to enhance the user experience (UX) and empower customersand advisers to formulate personalized kitchens online, the configuration softwareis already proving to be a hit with customers and resellers alike.
Known for its high-quality and contemporary design, nobilia sought out CanvasLogic’s expertise as part of the launch of its new nobilia elements range. The ready-to-assemble nobilia elements kitchen range is available across Europe and combines the brand’s attention to detail with maximum convenience. Once ordered, kitchens can be dispatched within 24 hours, delivered directly to customers or collected from supplier showrooms and studios.
To streamline the kitchen design process and elevate the customer journey, nobilia commissioned CanvasLogic to create a bespoke configuration and visualization platform that can be used across its distribution network. Combining 3D kitchen configurations and real-time augmented reality visualizations with cross-platform functionality, sophisticated rules-based logic engines and eCommerce integrations, the unique platform brings kitchens to life and enables users to design, share and order a nobilia elements kitchen in minutes.
The bespoke configuration software is available via nobilia elements distributor websites and via the nobilia elements website
As well as delivering an exciting and intuitive user interface (UI), we designed the software so that all resellers across nobilia’s 200+ distribution network could integrate the configuration platform onto their websites and into their eCommerce systems.
Multiple integration options and effortless assimilation means a distributor can launch the nobilia elements configurator on their website with just 3-4 lines of HTML code.
“Accelerating our digital strategy and providing resellers and customers with online configuration tools was a top priority when launching the nobilia elements range. With more than 200 project partners within our network, we knew it would be a challenge to develop software that could be integrated across so many platforms, but CanvasLogic made the process seem easy.
From the outset, the CanvasLogic team used our goals to define the project KPIs and ensured that our new kitchen configuration software served both B2B and B2C markets. Currently, the nobilia elements kitchen configurator is being used by sales personnel and end-customers, and we couldn’t be happier with its performance, integration and functionality.”
“With increasing numbers of people shopping and planning purchases online, product configuration and customization is a critical way for brands to outperform competitors, optimize the customer journey and deliver a truly omnichannel experience.
Creating custom product configuration and visualization software for nobilia elements and its 200+ distribution network allowed us to show how flexible, user-friendly and integrative our software can be. Now, nobilia elements and its distributors can inspire and empower customers with its own 3D & AR kitchen configurator.”
A leading manufacturer of German kitchens, nobilia is well-known for its premium quality and contemporary designs. Launched in 1945, nobilia has dominated the European market for more than 75 years and has an extensive distribution network throughout the region. Producing 3,800 kitchens per day, the award-winning manufacturer has more than 8,000 trade customers worldwide and is expanding its range to include ready-to-install units, as well as bespoke kitchens.
Founded in 2001, CanvasLogic is a German software development company that specializes in custom product configuration, visualization and CPQ solutions. Using cutting-edge technologies to bring products to life in 3D and via augmented reality (AR), the company works with brands across a variety of sectors to accelerate digital strategies, optimize customer journeys and simplify online complex product sales.
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