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Photorealistic 3D visuals in real time with accurate pricing based on product data and user inputs – accessible on any device or platform.
Our e-commerce solution significantly improved the selling strategy of Joka’s, a leading German furniture retailer.
Based in Germany, JOKA is a well-known dealer of floors, wallpapers, home textiles and doors. Selling to both trade customers and end consumers, JOKA boasts 55 showrooms across Germany and an online platform for product sales.
JOKA not only offers top-quality products but also provides expert interior design assistance through its network of specialized craftsmen known as ‘CityStores,’ available in showrooms and via online consultations, all to enhance customer satisfaction.
“We were impressed with how interested the team were in our business & how they used this knowledge to create enhanced configuration solutions for the JOKA brand.”
JOKA’s current door configurator, designed for in-house use and trade customers, faced limitations with manual data handling, slow loading times, and lacked digital features like analytics and AR. To address these issues and align with growth plans, JOKA sought a cost-effective, user-friendly solution for their website and external dealers. The new door configurator needed web-based 3D functionality, support for sales development, ease of integration, and simplified processes for adding configurations and products.
CanvasLogic researched JOKA’s business and target audiences to prioritize critical features for the new door configurator. They analyzed the existing tool to address underperformance. In addition to meeting JOKA’s requirements, We suggested a mobile-ready, cross-platform configurator providing customer-specific product configurations and pricing details, with the capability to send configurations & orders to dealers and users.
The CanvasLogic team got to work researching JOKA’s business, as well as its target audiences, to determine which features were most critical and how the product configurator would be used. At the same time, we analyzed the existing configuration tool and identified causes of underperformance. As well as delivering all aspects of JOKA’s brief, CanvasLogic also recommended that the new JOKA door configurator should:
We implemented our ‘Logic Engine 2.0’ by transferring configuration, pricing & visualization data into a custom rules-based engine using Object Constraints language (UML standard). This ensures viable user product configurations, reduces order errors, and supports any device/platform.
We defined the domain model, compiled product master data, and implemented configuration rules. Storing assets and pricing in the cloud enhances functionality and speeds up configuration.
Users can now create and view photorealistic 3D images in real-time, with instant display of accurate pricing based on product data and user inputs.
To build JOKA’s product visualization engine, the CanvasLogic team migrated existing 3D product models, and added product textures and individual 3D environment rendering functionality.
With increased product visualization options, users can also make more defined product choices before placing an order, thus increasing customer satisfaction and reducing returns.
By incorporating an integration layer into the configuration software, we enabled ecommerce, CRM, PIM, ERP and PLM systems to be fully integrated with the door configurator. Simplifying the sales process, the data and order information captured via the door configurator is now automatically updated within the relevant in-house systems.
Creating a seamless user interface was a top priority throughout the course of this project, particularly as JOKA has varying target audiences.
Now JOKA online door configurator can be used on any device or platform, it was important to use responsive design to develop an interface that is instantly recognizable and functional on all devices and point-of-sale (POS) systems. Check out it below:
CanvasLogic mapped customer journeys to ensure the JOKA online door configurator adds value for end users, dealers & in-house employees.
Orders can be accurately created on various devices. Users filter and select products, create configurations, and view pricing based on their segment. Users can submit inquiries and download orders in PDF. For retailers, an automated process simplifies configurable door sales, reducing costs & increasing revenue.
CanvasLogic delivered custom online door configurator for JOKA in just 10 weeks. The mobile-ready, cross-platform tool features an intuitive UI for seamless UX across multiple segments.
The custom rule-based engine supports 380+ door designs, with ongoing expansion. The configurator offers enhanced integration options and automated ordering, aligning with JOKA’s future plans. It’s now accessible online for easy use by target audiences.
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Head of Sales, CanvasLogic
Mansfelder Straße 56,
06108 Halle (Saale), Germany
83 Morse Street, Building 6, Office 8z,
Norwood, MA 02062, USA
