What is augmented reality?

Augmented reality (AR) incorporates computer-generated assets into a real-world environment.

A CanvasLogic AR Visualizer seamlessly blends digital and real-world data to create a unique and interactive experience.

Once a user has configured a complex product, they can switch to AR functionality and view the product in situ. This brings the product to life and allows the user to see exactly how it will look in their chosen environment. Then, users can place an order or return to the configurator to make additional modifications.

As well as making the user experience more exciting and engaging, AR functionality allows users to view complex products prior to ordering, which reduces the risk of costly errors and increases customer satisfaction.

To learn more about using AR to sell complex products, take a look at our Augmented Reality Product Configurator page now.