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Find out how CanvasLogic helped Automata revolutionize lab sales with 3D visualization and AR
Automata, originally recognized for its easy-to-use industrial robots, has successfully shifted to accommodate the specialized needs of the life sciences sector. Acknowledging the complex and repetitive tasks common in biolabs, Automata applied its automation expertise to create solutions that boost productivity and precision in these environments.
The launch of the LINQ platform was a major achievement, providing all-in-one automation setups that assist with various lab tasks, from simple liquid handling to complex experimental setups.
To launch their new product, the LINQ platform, Automata’s marketing team introduced a 3D visual configurator with augmented reality (AR) capabilities. This innovative tool lets potential customers visualize and interact with the LINQ Bench in their own lab spaces using their devices, giving them a hands-on, customizable experience.
This approach not only increases customer engagement but also highlights the LINQ platform’s versatility and effectiveness in real-world lab situations, making it simpler for clients to grasp and recognize the product’s benefits.
Besides, stats show that visual configurators can boost conversion rates by 40%. And when using 3D configurators with a 360° view and AR, conversion rates can soar by 250%.
Automata ordered a solution that would include the following functional and non-functional requirements:
The project lifecycle would consist of the following stages: discovery, design, build, test, and deploy.
“There's no one in our biotechnology market who has taken a system like yours and used it to build labs.”
After initial skepticism, the launch significantly boosted Automata’s order volume, driven by increased web traffic and trade show interactions.
Within a month, they experienced a spike in Marketing Qualified Leads (MQLs), demonstrating rising interest. The sales cycle time was halved, reflecting improved efficiency.
Using CanvasLogic solution, Automata addressed the following marketing challenges and gained a number of benefits:
“With CanvasLogic, we can see what labs people are building and what instruments they're selecting. It helps us understand how we can meet that customer need without even having a conversation. And so when our sales team are picking up that summary, they can start having conversations from that point, from a warm place rather than a cold place.”
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Head of Sales, CanvasLogic
Römerstraße 32,
82205 Gilching, Germany
Mansfelder Straße 56,
06108 Halle (Saale), Germany
83 Morse Street, Building 6, Office 8z,
Norwood, MA 02062, USA
